When skillfully utilized, Facebook is an effective tool for exposing a home to a larger network of people. Alex knows the ins and outs of appropriately leveraging Facebook to maximize exposure of her listings. Alex will be leveraging the Facebook ad platform to boost our posts about this listing to ensure they get seen. Given the demographic targeting aspect of this platform we will be targeting a number of different groups to ensure the property is seen by both potential consumers as well as to keep this property in front of realtors in the city.